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The Your Ladders Blog

There are a lot of things to think about when you're navigating a performing arts path. These blog topics will help.

Think About Accessibility

When you are producing work, scheduling a rehearsal or audition, sending out casting notices, or looking at spaces, remember to think about accessibility. In this #5ArtsThoughts video I offer five ideas to consider.

 

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In Defense of A CHRISTMAS CAROL

I love A Christmas Carol. In this video, I give you 5 reasons why.

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The Role of Holiday Shows

In the performing arts holiday shows play a particular role in many organization's programming decisions. In this #5ArtsThoughts video I talk about 5 reasons folks do holiday shows.

Check out my In Defense of A Christmas Carol video as well!

 

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First Thoughts on Raising Money

Money is a huge topic in the arts, and the subject of one of Your Ladders classes.  Remembering that you need to make more money than you spend, here are some thoughts on raising money.

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How to Sell Tickets

I started my career in box office, and know a lot about ticketing. Deciding how you are going to sell your tickets is an important part of your producing path.

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The Space Chase

In my experience, space is one of the largest issues facing performing artists, especially folks who work in the fringe/small/solo producing realm. In this video I talk about some of the issues around space, and some things for you to think about as you're looking for space. 

Do you know about SpaceFinder? It is a great tool that may be used in your community, so check it out.

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Budget Expenses in the Performing Arts

This #5ArtsThoughts video is an overview of budget expenses in the performing arts. The topic is covered in greater depth in the Money Class, but if you're new to budgeting, this is a great place to start.

 

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You Don't Have to Start a Company

When I teach arts administration in college classrooms, my students will tell you that in almost every class I say "don't start a theater company."

Now, in class, I usually add non-profit to the sentence. Running a non-profit requires paperwork and boards and layers of administration that are worth it if the company is strong, but will hold you back when you're just starting out.

Theater company can be changed to any organized performing arts collective. I don't mean don't collaborate. Far from it. What I do mean is that by staying nimble you may be in a better position to adjust when needed, mix it up, and find your path with knowledge based experience.

This #5ArtsThoughts video has more thoughts on the topic. Let me know what you think.

 

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Your Unique Value

Thinking about your unique value--how audiences perceive your value--can be  a challenging but very useful exercise. Unique value is discussed in the Footing Your Ladder, Money, and Marketing classes Your Ladders offers. This video give you an overview of the topic.

 

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What Does Gross Potential Mean?

I discuss gross potential in Spotlight on Spreadsheets and in Money. In both classes I offer you a spreadsheet that you can use to explore it. Remember, budgeting at 100% of gross potential is difficult, so don't do that. 

Check out the YouTube channel for more videos, or go back through the blog for more information.

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