In addition to being an arts administrator and teacher, I am a published mystery writer. I write three different series, each of which are branded separately. But I realized early on I needed to brand myself as a mystery writer with three different names, so I created a "brand" for myself, JHAuthors.
Branding is an important thing for artists to think about. How you approach it can be subtle. It's about managing expectations for folks. Making some branding choices helps folks think about you and your work easily and consistently when they follow you online. This is the beginning of a larger conversation, but a place to start.
You may feel confident with your craft, or you know how to learn more. But what about the business of show? I've created the Your Ladders 5-Step System to help artists navigate the business of show, Sign up here and get the FREE workbook that will get you started on Step 1, "Setting the Groundwork", The workbook will be sent to you via email.