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Why do I need a plan?

Are you an artist who is comfortable with creating the work, and you can imagine the applause, but the leap in between stymies you? There can be a few reasons for that. Fear of business. Fear of failure. Comfort with living in the "I've created this" zone, and fear of moving out of it. 

I get it, I really do. But here's what I know. There can be many reasons to not share your work, but fear of the business side can't be one of them. 

I created Your Ladders to help performing artists bridge that gap--build their own ladders with the tools that I provide and teach. I'm focusing on performing artists because I've worked in the performing arts for over 30 years as an arts administrator, and arts management classes for almost 15 years.

I've broken the process down into three steps:

  1. Creating a plan
  2. Figuring out the money
  3. Letting folks know about the plan

Why do you you need a plan? What am I talking about with the plan? The plan is the foundation--the beginning of a business plan that you'll use to figure out the money (budgets, income plans) and letting folks know about the plan (marketing). The plan ensures that you and your collaborators are on the same page. The plan lets folks know what you're about, so they build interest in your work. The plan is what you go back to, and make sure you're aligned with why you're doing the work in the first place. The plan is the process you can take on when you haven't mustered the courage to tell anyone about your dream project. 

Your Ladders is officially launching this week. I'll be opening registration for my Business Blueprint for Performing Artists, which I'm very excited to share with folks. As part of the launch I'm offering a free, live webinar on "Creating A Plan" to walk you through some of the steps that will help you build your own foundation. 

When I talk about creating work, this can be on any level. You could be starting a dance company, or a band, or a theater company. You could be interested in producing work in your community, but need a plan to present to folks. You may be a teacher who is comfortable with the art, but struggles with producing shows or concerts. You could be an artist who has an idea of something you want to do, but isn't sure where to start. You could be a playwright who wants to understand that next phase of getting your work on stage.

Please sign up for my free webinar, "Creating a Plan". I'm offering the webinar three times over the next week. Or sign up for my email list, and I'll let you know when the Business Blueprint for Performing Artists opens for registration, and I'll remind you when it closes.

There are no obligations surrounding the webinar, so don't hesitate. Take the leap. I've got you.

The world needs you to do your work. I'm here to help.

Do you have any questions for me? Email me at [email protected], or join me Wednesday, February 13 at 2PM EST for a Facebook Live and ask your questions there!


You're Almost There!

I'll send the workbook to you as soon as you sign up!