There are a lot of things to think about when you're navigating a performing arts path. These blog topics will help.
When I teach arts administration in college classrooms, my students will tell you that in almost every class I say "don't start a theater company."
Now, in class, I usually add non-profit to the sentence. Running a non-profit requires paperwork and boards and layers of administration that are worth it if the company is strong, but will hold you back when you're just starting out.
Theater company can be changed to any organized performing arts collective. I don't mean don't collaborate. Far from it. What I do mean is that by staying nimble you may be in a better position to adjust when needed, mix it up, and find your path with knowledge based experience.
This #5ArtsThoughts video has more thoughts on the topic. Let me know what you think.
Thinking about your unique value--how audiences perceive your value--can be a challenging but very useful exercise. Unique value is discussed in the Footing Your Ladder, Money, and Marketing classes Your Ladders offers. This video give you an overview of the topic.