There are a lot of things to think about when you're navigating a performing arts path. These blog topics will help.
Last week’s blog post was about “Why Are You Doing Your Work?", with an accompanying worksheet designed to help you drill down on that. Often a creative path requires a hustle that blurs your reason for doing the work in the first place, so figuring out your why is critical.
This week, let’s have a conversation about what you tell folks about your work. You “tell” folks in conversation. But you also tell folks by how you show up in the world.
I remember the first time I made a business card that said “writer” on it. I’d only begun my journey as a writer who wanted to be published. Up until then I loved writing, but didn’t take my talent seriously enough to pursue with intention. That changed almost twenty years ago, and I decided I was going to my first conference to meet other writers and learn. At the last minute I ran out and bought a sheet of business cards I could print out. I put my name and email on it, and added...
When you think about marketing, think beyond the transactional “this will help me sell tickets” or “this will help me raise money” reasons for marketing. That is part of marketing, of course. But marketing encompasses many things, and today I’d like you to remind you how to use marketing to tell your story. The story of you as a producer, or as a company, which are as important as the work you are producing. Here are some of the areas where you should make sure you are telling a consistent story.
Do you have an “About Us” page on your website? On your Facebook page? What does your Instagram profile say? Take advantage of those opportunities to let folks know how to reach you, what your origin story is, and what they should expect of you.
Your unique value statement is what audiences expect of you. Here’s a link to a “5 Arts Thoughts” video I did about Unique Value Statements. This is different than a mission statement,...
In addition to being an arts administrator and teacher, I am a published mystery writer. I write three different series, each of which are branded separately. But I realized early on I needed to brand myself as a mystery writer with three different names, so I created a "brand" for myself, JHAuthors.
Branding is an important thing for artists to think about. How you approach it can be subtle. It's about managing expectations for folks. Making some branding choices helps folks think about you and your work easily and consistently when they follow you online. This is the beginning of a larger conversation, but a place to start.
Thinking about your unique value--how audiences perceive your value--can be a challenging but very useful exercise. Unique value is discussed in the Footing Your Ladder, Money, and Marketing classes Your Ladders offers. This video give you an overview of the topic.
As part of my ongoing #5ArtsThoughts series, I'm talking about taking names. If you're in the performing arts and you're not taking names, here's five reasons why you should!
Do you have names, and you aren't sure what to do with them? Check out my Spotlight On Spreadsheets class! For just $99 I'll show you how to use spreadsheets in addition to spreadsheet use for budgeting, audience development (taking names) and career development. The course has great value, but is priced to be affordable for artists. I also have a monthly installment option.