There are a lot of things to think about when you're navigating a performing arts path. These blog topics will help.
Thinking about your unique value--how audiences perceive your value--can be a challenging but very useful exercise. Unique value is discussed in the Footing Your Ladder, Money, and Marketing classes Your Ladders offers. This video give you an overview of the topic.
I discuss gross potential in Spotlight on Spreadsheets and in Money. In both classes I offer you a spreadsheet that you can use to explore it. Remember, budgeting at 100% of gross potential is difficult, so don't do that.
Check out the YouTube channel for more videos, or go back through the blog for more information.