Learn how to market yourself and your projects
What is your unique value proposition? How do you let folks know about it?
Your audiences are the folks who see you work, and who support you. How much do you know about them? How do you build them?
Which marketing streams should you use? What goes into a marketing plan?
In this class you'll learn about branding, audience research and development, marketing streams, and creating a marketing plan that works for you and your work. Each class has four modules which will be releases every five days, so the class will take about three weeks to complete. You will have lifetime access to the class, and when modules are added, you'll have access to them as well. Take the class at your own pace.
This bundle gives you lifetime access to four Your Ladders classes: Footing Your Ladder (Planning), Climbing Your Ladder (Budgeting & Fundraising) and Extending Your Ladder (Marketing). Spotlight on Spreadsheets is also included? This bundle represents a 20% discount.
You'll learn that marketing requires skill, research, and creativity.
As a creative person, you have to rely on all three elements for a successful campaign.
You're asking folks to do two things, spend time and money on your work. That can be daunting, but this class removes the mystery and gives you solid tools to work with. We'll discuss audiences--defining who they are, or who you want them to be. We'll talk about different marketing streams--the must dos, and the "if you have the budget" items.
Most importantly, you'll learn how to talk about your work, and engage folks. This class is designed for artists who want to develop these necessary skills, and aren't sure where to begin.
Your Ladders is growing, with regular blog posts, live video sessions, webinars and classes.
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