Do you have a dream project, and you're not sure where to begin? Do you wish you understood the business side of your work better? You're why I opened Your Ladders. The goal of Your Ladders is to empower you to get over the obstacles in your path by teaching you business skills, building ladders, to get over those obstacles. The world needs you to do your work. Let me help you on your path. If you have any questions, email me at [email protected]


FOOTING YOUR LADDER

This class will help you think about your career, your company, or a production with greater clarity. We'll learn about:

Mission/vision/values
Defining your unique value proposition
Using SWOT and Competitive analysis to create a strategy
Finding partners and allies

Worksheets will be available for each module. The end result will be a usable business plan.

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MARKETING

In the performing arts, you need to build your audiences by building awareness of your work. We'll learn about:

Building your brand
Identifying and using your unique value proposition
Identifying your target audience(s)
Developing your messaging
Different types of marketing streams
Creating a marketing campaign

Worksheets will be available for each module

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MONEY

Money is often a difficult topic in the arts, but it is necessary. In this class we'll discuss:

Earned v. Contributed Income
Aligning your budget to your values
Messages that help you raise money
Techniques to help you price your work

Worksheets and resources will be available for each of these classes.

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SPOTLIGHT ON SPREADSHEETS

Do you get paralyzed by the thought of opening a spreadsheet? This class will help. We'll cover:

Spreadsheet basics
Budgeting basics
Building your customer database
Tracking your own career

Worksheets and examples will be included for each module.

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BUNDLE ALL FOUR CLASSES

Sign up for all four classes at the same time and get a discount!

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Your Ladders was created to help artists get over business obstacles. Make sure you sign up for our updates!

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