Do you have a dream project, and you're not sure where to begin? Do you wish you understood the business side of your work better? You're why I opened Your Ladders. The goal of Your Ladders is to empower you to get over the obstacles in your path by teaching you business skills, building ladders, to get over those obstacles. The world needs you to do your work. Let me help you on your path. If you have any questions, email me at [email protected]
This class will help you think about your career, your company, or a production with greater clarity. We'll learn about:
Defining your unique value proposition
Using SWOT and Competitive analysis to create a strategy
Finding partners and allies
Worksheets will be available for each module. The end result will be a usable business plan.FIND OUT MORE!
In the performing arts, you need to build your audiences by building awareness of your work. We'll learn about:
Building your brand
Identifying and using your unique value proposition
Identifying your target audience(s)
Developing your messaging
Different types of marketing streams
Creating a marketing campaign
Worksheets will be available for each moduleFIND OUT MORE!
Money is often a difficult topic in the arts, but it is necessary. In this class we'll discuss:
Earned v. Contributed Income
Aligning your budget to your values
Messages that help you raise money
Techniques to help you price your work
Worksheets and resources will be available for each of these classes.FIND OUT MORE!
Do you get paralyzed by the thought of opening a spreadsheet? This class will help. We'll cover:
Building your customer database
Tracking your own career
Worksheets and examples will be included for each module.FIND OUT MORE!
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